Heineken have a history of brilliant rugby ads, and today they released this gem.
In the latest edition, innocent shoppers were offered the chance to win tickets to the Rugby World Cup while purchasing beer in the supermarket, but they got more than they bargained for when challenged to perform their own Haka.
Former Ireland winger Shane Horgan was hidden, and asked the shoppers through a microphone if they would like Rugby World Cup tickets. Upon accepting the proposition, the shoppers were confronted by three Maoris performing the war dance, before being asked to carry out their own version.
Some of the reactions were priceless. Then again, if you were in the same position, you would come out with something similarly embarrassing.
Video credit to ADStar.