Pundit Arena Because Sport Is Everything
Paddy Power are notorious for their controversial marketing, but you have to give it to them: they are hilarious. Sonny Bill Williams warmed hearts all over the world on Saturday, giving away his winners medal to a young fan.
Not to miss out on a bit of publicity, the bookmakers took to Photoshop to perfectly troll England, and remind the world of the Red Rose’s failure to emerge from Pool A.
Image credit to Paddy Power.
To be fair to the young fan who received the medal, he will treasure it for the rest of his life, rather than looking to make a few bob by selling it. Nonetheless, it is a hilarious light-hearted joke.
