As the old saying goes: “if it ain’t broken, don’t fix it”. This would appear to apply to Munster rugby and their shirt sponsor Bank of Ireland.
The renewed sponsorship deal will see the bank retain exclusive playing and training kit rights for the Munster senior and “A” teams. There are also new roles for Ireland international’s Peter O’Mahony and Conor Murray as they become brand ambassadorships and will represent Bank of Ireland for the duration of next season.
Munster made the announcement at their open training day at Irish Independent Park and confirmed the news on their official website.
— Munster Rugby (@Munsterrugby) April 13, 2017
Gemma Bell, sponsorship manager at Bank of Ireland said:
“We are delighted to renew what has been a very successful partnership with Munster Rugby over the past four years. This will see the relationship extend into its 25th year in 2023 and builds on Bank of Ireland’s wider commitment to the Munster region.
“In Bank of Ireland we are committed to supporting communities across the country. Our 72 strong branch network in Munster combined with Munster Rugby’s large and devoted fan base provides an excellent fit for Bank of Ireland to connect with communities across the Munster region and the wider country.”
CEO of Munster rugby Garrett Fitzgerald added:
“Munster are very happy to continue our partnership with Bank of Ireland, one that will be 25 years strong when the new agreement concludes.
“That alone is testament to the great work we continue to do together including the award winning ‘Sponsor for a Day’ competition for local businesses.”
In on-field news, Munster’s next task is a clash with Ulster at 3pm in Thomond Park this coming Saturday.
Eoin Neylon, Pundit Arena
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