The British and Irish Lions have today released their new jersey ahead of the 2017 tour to New Zealand. The tourists, under the guidance of Warren Gatland, are faced with the seemingly impossible task of upsetting the all-conquering All Blacks.
While the odds may be stacked against them, they will certainly be hoping to look the part at the very least.
“If you look good, you feel good. If you feel good, you do good.” – Georges St-Pierre
Today, the new kit has been revealed, and it is a beauty.
— British & Irish Lions (@lionsofficial) November 1, 2016
The new British & Irish Lions jersey as a giant hologram standing 10m tall over the London skyline pic.twitter.com/w9JTLKNGql
— Gareth Richman (@GarethRichman) November 1, 2016
It's not any old jersey, it's a Lions jersey! #OverDoingItABit
— RugbyInsideLine (@RugbyInsideLine) November 1, 2016
Continue reading below
Make sure to check the latest episode of our weekly rugby podcast, The Oval Office, where look at the lay of the land in the European Champions Cup, while Andy Goode joins Nick Heath to discuss the England squad for the November tests.
Listen here on SoundCloud or subscribe on iTunes.
— Scott Hastings (@ScottHastings13) November 1, 2016
Canterbury CEO Chris Stephenson spoke of his delight at the launch.
“We can’t wait for the rest of the world to see the jersey in all its glory and are confident that it will be very well received.”
Heineken Rugby Club celebrates and rewards real supporters who make the game what it is.