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Lions Fans Vent Their Fury At Dramatic Price Hike For New Jersey

MELBOURNE, AUSTRALIA - JUNE 29: Lions fans, show their support for the team prior to game two of the International Test Series between the Australian Wallabies and the British & Irish Lions at Etihad Stadium on June 29, 2013 in Melbourne, Australia. (Photo by David Rogers/Getty Images)

British and Irish Lions fans will have to cough up if they want to buy the jersey ahead of next June’s tour to New Zealand. Warren Gatland’s side will take on the World Cup champions in three tests next summer, and there is a big crowd expected to make the trip.

This year’s jersey will cost £120, which is £30 more than the 2013 edition at the time.

Many are outraged at the price.

Speaking to the Mail, Lions chief operating officer Charlie McEwen spoke of the plans for the jersey.

“Once every four years we reveal our jersey and this moment is huge for Lions supporters. I have no doubt that they will love the new replica match jersey.

“In addition, there will also be a souvenir match jersey and this will be the one worn by the players in New Zealand.

“That will be a bespoke piece of sporting memorabilia to keep as a once-in-a-lifetime, true collectors’ item.”

However, at such a high price, it is unclear whether fans will cough up for the kit.

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Author: The PA Team

This article was written by a member of The PA Team.