Heineken have been reinstated as the title sponsor for the European Rugby Champions Cup from the beginning of next season.
The four-year deal will see the competition officially renamed as the Heineken Champions Cup, which will be great news for those that never stopped calling it the Heineken Cup in the first place.
The beer giants, synonymous with the sport in many ways, were the original sponsors of European rugby’s premier club competition from its inception in 1995 until 2014, where it underwent a rebranding and reformatting as the current incarnation of the Champions Cup.
EPCR chief executive Vincent Gaillard said of the announcement:
“We have substantially developed the Champions Cup over the past four seasons and it is fitting that at such an exciting time for the tournament, we welcome back a world-leading brand in Heineken. They are steeped in rugby history and inextricably linked with the heritage of European club rugby and we are delighted to be embarking on this journey with their full support.”
This will not be the only major change to the competition next season for Irish and UK audiences, with previous confirmation that a number of games will be broadcast free-to-air on TV3 and Channel 4 as part of a four-year deal.
The pool draw for the newly-renamed Heineken Champions Cup will take place on June 20th, with the 2019 final set to take place in Newcastle.