What the hell is going on here? Who thought this was a good idea. Oh England, why did you do this to our eyes?
The advert is bloody weird, there’s no two ways about it. It’s really disconcerting seeing Courtney Lawes atop an elderly gentleman makes us feel weird. And don’t even get us started on the fact that a small lady is transporting Owen Farrell around.
How did this get approved? Imagine how many meetings took place where people said, “yeah, this is a really great idea”. There’s also a weird cameo from Wilkinson who so very clearly isn’t actually standing by that pub. It’s a pretty shocking green screen job they’ve done on that one, to the point that the advert would probably have been better without it. What’s with his knowing nod as well, he just saw Owen Farrell force a lady to carry him on her shoulders.
And then to top it all off, ‘Take That’. Mark Owen carrying a man perhaps three times his own weight, if not more? The whole thing defies logic.