Argentinian beer company, Salta Beer, replaced rugby players’ missing teeth with bottle openers as part of an ad campaign.
The bizarre ad, created by agency Ogilvy Argentina, tracks a dental surgeon who, teamed with Salta beer, decides to reward rugby players who had “given everything on the pitch”…with bottle opening teeth.
“We decided to give rugby players back the teeth they had lost in battle,” the ad says. “But we weren’t going to give them a simple tooth back we developed a unique dental implant, a specially designed tooth to open beer.”
The freakish teeth, which were installed by Dr. Sebastian Juri, bear the Salta brand name and were shown to be fully functioning bottle openers at the end of the ad.
We still prefer Jonah Lomu saving the fish.