The most expensive tickets for England’s much-anticipated clash with the All Blacks in November will be £195.
The most expensive tickets at Twickenham during the Six Nations was £165 and RFU Chief Executive Steve Brown has defended the rise in price saying that the £195 figure is comparable to other top sporting events.
Brown also says that the fixture between England and the All Blacks could have been sold out 20 times over such is the incredible demand for the match between the first and third-ranked sides in the world.
The RFU has defended its decision by stating that the profit will be put back into the sport and they are also introducing £20 children tickets for the first time so that they are not pricing out families who want to attend the game.
Rugby clubs will also be awarded, with the most expensive tickets issued to clubs to be dropped to £165.
The increase to £195 is the first price hike in two years and fewer than 5% of tickets will be available on general sale for the clash with the All Blacks.
50% of all tickets for matches at Twickenham between now and the World Cup will be given to clubs around the country at first refusal for a discounted price.
“It’s the blockbuster,” Brown told The Independent of the All Blacks Test. “We haven’t played them for four years and the demand is exceptional for that.
“It is still a significant game. We are not No 2 at the moment, but we are not far off and it is an opportunity to get back there.”
“A continuously winning England drives demands, but there is something special about the games here. There are only six or seven big games a year.
“It has become a big event, an all-day event that people enjoy. People are here for the spectacle and to see England play. But they are also seeing a very high standard of rugby.”