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The RFU Are Considering Selling The Naming Rights Of Twickenham – Report

It’s rare these days in modern sport that stadiums can escape the lure of lucrative sponsorship deals which result in their renaming. 

In recent years we have seen Lansdowne Road be rebranded as the Aviva Stadium, Ravenhill as the Kingspan Stadium, the Millenium Stadium as the Principality Stadium, Murrayfield as BT Murrayfield and that’s just naming a few.

Over the years there has been widespread talk that Thomond Park in Limerick could be the next to follow a similar path with the Munster Rugby branch openly stating that is an option worth considering if a suitable partner is found.

The latest stadium which could be set for a name change is that of England’s home, Twickenham.

A report in The Telegraph tonight states that the RFU are considering this as an option in order to increase revenues.

Twickenham is the only national stadium out of Ireland, Wales and Scotland which has yet to be renamed. The RFU have currently invested £54 million in the refurbishment of the stadium’s East Stand and according to the report, the game’s governing body is open to the idea of bringing a commercial partner on board in some capacity.

Stephen Brown, the RFU’s new Chief Executive, said:

“We wouldn’t rule out any appropriate commercial opportunity for the venue, the fan-base and the stakeholders.

“At the end of the day, we have an obligation to maximise the potential of our assets and ensure we have money to reinvest. We wouldn’t rule it out at all, but it would have to be right. It’s more than just the value – it has to match what we’re trying to do here.”

Meanwhile, the report also reveals that the RFU are holding back on any major investment into a new training centre for the national team for the moment so Pennyhill Park looks to be the facility for the England team for the foreseeable future.

Pundit Arena caught up with Stephen Brown last week to discuss the latest research published by Professor Alysson Pollock who wants to ban tackling and scrums in schools rugby. 

RFU CEO Steve Brown responds to Pollock's latest crusade again…

Steve Brown: "600 schools have started playing rugby again, it's a very special sport that means a lot to people."The new RFU CEO reacts following Prof Allyson Pollock's latest drive to remove contact rugby from schools.

Posted by Pundit Arena Rugby on Tuesday, September 26, 2017

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Author: Sean McMahon

Sean is Deputy Editor and head rugby writer. You can contact him by email [email protected] or on Twitter