The Premiership will have a new name from next season as the partnership with Aviva, which has been in place for the last eight years, expires at the end of this season.
US insurance giant, Gallagher, will take over as the new title sponsor for the league and as a result, it will soon be known as the ‘Gallagher Premiership’.
Mark McCafferty, Chief Executive of Premiership Rugby, said: “The international expansion of Premiership Rugby has been accelerated in recent years and it is fitting that we are now partnering with a global company with an equally strong presence here in the UK. Gallagher will be an excellent partner for us in terms of the group’s ambition, focus on growth and shared values around both business and the community.”
“The last decade has seen major growth in Premiership Rugby’s fan base and it is a huge credit to our clubs – and the way they have grown their businesses – that we can announce this new partnership today. We are very much looking forward to the first matches of Gallagher Premiership Rugby in September,” added McCafferty.
“We’d also like to express our sincere thanks and appreciation to Aviva for our 8-year partnership which is one of the longest-running and most successful title partnerships in British sport.
As reported last week, the new partnership will likely see more fixtures played in the US. The next US fixture is expected to be between Harlequins and Sale and is due to be played on 19 April 2019. No venue has been confirmed for that tie, but it is set to be played in either Chicago or New Jersey.