The ‘Aviva’ Premiership will be no more from the beginning of next season as a new title sponsor has been secured according to a report in The Guardian today.
UK insurance company, Aviva, has sponsored England’s top-tier since 2010, renewing their partnership for an extra season last year.
However, their association with the competition will end at the end of the season and it is understood that US insurance giant, Arthur J Gallagher & Co, will be the new title sponsor from the beginning of the 2018/19 campaign.
The US insurance company is not a stranger to rugby, with the firm having a partnership with Wasps, a large UK operation and also sponsoring rugby league Australia.
The move to have a US company as the title sponsor could see more Premiership fixtures played in the US, similar to that of the Saracens v Newcastle Falcons fixture which was played in Philadelphia at the beginning of the season.
The next US fixture is expected to be between Harlequins and Sale and is due to be played on 19 April 2019. No venue has been confirmed for that tie, but it is set to be played in either Chicago or New Jersey.
In a statement, a Premiership Rugby spokesman said: “Premiership Rugby is at an advanced stage of confirming our title partner for the start of the 2018-19 season. We can’t comment on the names of any companies who are part of this process.”