Premiership Rugby has confirmed that Mark McCafferty will step down as chief executive with Darren Childs set to succeed him.
McCafferty will now take up a role as advisor to CVC Capital Partners, the equity firm that recently bought nearly a third of the competition for a £230m investment.
He served as chief executive since 2005 and was responsible for the Premiership obtaining a number of high-profile sponsorship deals and three major TV deals which more than tripled media revenues.
Confirmation of a smooth succession plan at @premrugby as Darren Childs becomes our new CEO, with Mark McCafferty becoming an advisor to CVC Capital Partners, the private equity firm that has partnered with @premrugby to help grow the sport. Details: https://t.co/WIANTnGf2J pic.twitter.com/SPU5XSoTBL
— Premiership Rugby (@premrugby) April 16, 2019
Darren Childs is the current chief executive of UKTV and has a track record of “expanding audiences and growing digital platforms’. He will step away from his role in June.
McCafferty says he is looking forward to being involved with the Premiership from a “new vantage point.”
“Gallagher Premiership Rugby has become a brilliant and captivating competition for our fans, as the closeness of this season fully demonstrates, and it does what we believe professional sport should always do – demand excellence, create intense rivalry but mutual respect, and inspire people of all ages to become part of it.
“I am looking forward to ensuring an effective transition with Darren and to my continued involvement in rugby, working from a new vantage point alongside CVC.”
Meanwhile, Ian Ritchie, Chairman of Premiership Rugby, commended McCafferty for his efforts while maintaining that Childs will develop the game even further.
“Mark has played a pivotal leadership role in the development of Premiership Rugby since 2005. The growth of the Club game in England and Europe during that time has been tremendous.”
He added, “As the game evolves under new ownership, we are excited about the expertise and insight that Darren will bring from his experience leading fast-growing media businesses. The Board looks forward to working with Darren to further develop the Premiership Rugby brand, product, digital and media execution.”