Home Rugby Diageo Ends Sponsorship Deal With London Irish Over Jackson Signing

Diageo Ends Sponsorship Deal With London Irish Over Jackson Signing

Diageo, the parent company of Guinness, have chosen to end their sponsorship deal with London Irish following their signing of Paddy Jackson.

The former Irish international was acquitted of rape following a court case last year and subsequently joined French side, Perpignan.

Following one season with them, it was announced that Jackson had signed for London Irish, coached by Declan Kidney. The decision sparked a backlash on social media and prompted sponsors, Cash Converters, to end their deal with the club last week.

“As a company, we are committed to the highest possible standards when it comes to our investments in any sponsorships and collaborations,” they announced on social media.

“As a result of a detailed and thorough review of our support for London Irish, we have decided to discontinue our association with the club.”

Paddy Jackson Diageo

Earlier this week Diageo shared their concerns over the acquisition of Jackson and stated their intention to hold talks with the club

In a statement to the Irish Independent today, the company confirmed that they have ended their 17-year association with London Irish.

“We have met with the club to express our concerns. Their recent decision is not consistent with our values and so we have ended our sponsorship.”

Jackson is just one of a number of signings the club have made ahead of the new season with Declan Kidney also securing the services of Leinster’s Sean O’Brien.

About Marisa Kennedy

Marisa is a Digital Journalist with Pundit Arena. You can contact her at marisa@punditarena.com or on Twitter