In this advertising frenzy which is the modern age, we have seen some truly iconic sports commercials. However, it’s been quite a while since anything as good as the 2002 Nike ‘Secret Tournament’ campaign, themed to Cantona’s jester-like officiating and the remix Elvis Presley’s A Little Less Conversation, has crossed our screens. Here, in no particular order, are some of the best sports commercials to grace the small screen, brought to you by Joseph Carroll.
12. Nike Secret Tournament
We begin with the already mentioned Nike ‘Secret Tournament’ campaign, which coincided with the 2002 World Cup. Pitting 24 of the best players in the world against each other in an 8 team tournament, played in a cage? Sounds perfect.
11.Tiger Woods and Nike
An absolute classic from Tiger Woods and Nike. Watch as Tiger does keepy-uppys with his wedge before driving the ball in mid-air. Nike attempted to recreate it with host of stars including Rory McIlroy, and effectively butchered it. Sigh.
10. Foot Locker’s ‘Week of Greatness’
One of the finer efforts in recent years was Foot Locker’s ‘Week of Greatness’ advert, where Kyrie Irving gets the feeling all is right with the world. Might have something to do with Tyson returning Holyfield’s ear after 16 years.
9. Joga Bonito
Watch this Nike ‘Joga Bonito’ advert as a young Wayne Rooney decides he wants to play in goal at a Man Utd training session, and Sir Alex is having trouble controlling the tearaway. “He’ll drive me mad that boy.” If only you knew the half of it then, Fergie.
8. Michael Jordan ‘Failure’
Michael Jordan is not someone normally associated with failure, but in this Nike advert he lends a little perspective to his career.
7. Pub Pepsi Gladiator
Next up is an advert from Pepsi, which features the Class of 06′ battling some tyrants on a medieval battlefield. Thank the heavens Beckham, Ronaldinho, Roberto Carlos and Totti were able to save the day with their silky skills. Torres even pops up, apparently he used to be quite good.
6. Young Tiger wins the British Open
The Nike editing team deserve a clap on the back for this one. It’s almost believable that a young Tiger Woods won the British Open at St. Andrews. In fact, given the profound comments under the video on YouTube, to some it’s entirely believable that Tiger won the Open at the ripe age of 5. An instant classic.
5. Joga Bonito – Ronaldinho Ping Pong
We go back to ‘Joga Bonito’ for this entry, as Ronaldinho plays ping-pong ball with the crossbar after trying on some new boots. What, it’s not real? The video was edited? I’ll never believe you.
4. State Farm – Born To Assist (Chris Paul)
In 2012, the insurance and finance firm, State Farm, hilariously confused a substantial amount of the American population by starring Chris Paul in an advert with his “long lost twin, Cliff Paul”. The brothers were apparently born to assist, despite their different upbringings.
3. NFL – Pick Me Compilation
The NFL Fantasy Draft advert series, ‘Pick Me’, was a huge success in 2009. It took the internet by storm and got people across the globe wondering whether or not the athletes actually performed the tricks. The debate still rages on, but while it’s nice to think there are guys out there with superman-like moves, the videos are far from real. Still awesome though.
2. Maybe It’s My Fault – Michael Jordan
Michael Jordan makes the list twice, partially due to Nike’s ability to channel his unrivalled hunger and intensity. Jordan wants you to stop making excuses.
1. Adidas – Jose +10 –
The only Adidas representative on the list is one of the greatest. Young Jose is responsible for one of the greatest pick-up games of all time. Even Beckenbauer and Platini show up. The real star of the show was Damien Duff, obviously.
Joseph Carroll, Pundit Arena.
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