The official extended preview of UFC 194 has been released, and it’s awesome.
The hype for the pre-Christmas clash between Conor McGregor and Jose Aldo hasn’t been quite as intense as that which preceded UFC 189, when they were originally scheduled to meet. Maybe the company figured that the hurricane of hyperbole which swept across the MMA landscape earlier in the year was enough to sell this fight.
They were probably right.
They have kept anticipation levels steady with little teasers here and there, but have never committed to a full-on marketing assault.
However, with the fight less than two weeks away, the company are kicking the promotion back into high-gear. The first real onslaught on the consumer comes in the form of an extended preview of the show, featuring comments from the fighters themselves, Dana White, and, of course, Joe Rogan.
The video also includes a look at the co-main event, a massive fight in it’s own right, between middleweight champion Chris Weidman and challenger Luke Rockhold.
If you weren’t already frothing at the mouth, prepare to be worked into a rabid frenzy.