On Saturday night, Conor McGregor sat down for an unprecedented pay-per-view interview with MMA journalist Ariel Helwani.
In the world of sport, it’s hard to truly express just how big of a star Conor McGregor now is. Last Saturday night, the Irishman not only sold out a 5000 seater arena for what was essentially a press conference, he also managed to sell the event to thousands more fans online.
To put the significance of the event into perspective, it’s hard to imagine one other person who, at this point in time, could charge fans to stream an interview without leaving people disappointed. Conor McGregor not only pulled it off, but he did so in such emphatic fashion that you could easily see him doing it again and people happily forking out.
The interview itself was endlessly entertaining as McGregor addressed his proposed bout with Floyd Mayweather, his relationship with the UFC and a variety of other issues. However, the level of production around the event was equally impressive and, before the Irishman even took to the stage, an incredible promo aired that perfectly captured the rise and rise of a man who, not so long ago, was drawing social welfare.
Check out the extraordinary promo in full below;
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