When it was announced that the crunch lightweight clash between Joseph Duffy and Dustin Poirier would take place on the Fight Pass prelims at UFC 195, it caused quite a stir.
It wasn’t simply because the fighters involved were too high-caliber for such a slot or because the fight seemed too important. Some of the commotion was also due to the fact that the clash had originally been set to headline the UFC’s show at Dublin’s O2 Arena back in October.
It seemed like a hefty demotion.
As time went on the UFC explained that they felt subscribers to their Fight Pass service were owed this exciting match-up. In an interview with respected journalist Ariel Helwani, however, Duffy revealed another reason for the assignment of he and Poirier to the slot. The company was looking to push and grow the online streaming platform in 2016.
Well, it would seem that the Duffy vs Poirier encounter played it’s desired role in the early stages of that plan.
According to the aforementioned Ariel Helwani, Dana White has touted the bout as the most watched in the history of Fight Pass.
White said Poirier-Duffy is the most watched fight in Fight Pass history.
— Ariel Helwani (@arielhelwani) January 3, 2016
Given the result of this experiment, expect a lot more high-quality scraps on the Fight Pass prelims from now on.