When pondering the main reasons why Floyd Mayweather vs Conor McGregor is taking place, most will point to money.
The clash between the undefeated boxer and the UFC lightweight champion is set to break all kinds of records, with PPV buys and gate receipts expected to hit unprecedented levels.
This is a huge rise from a usual UFC fight for the Notorious One, and he is well and truly cashing in.
According to the latest revelation, the brash Dubliner is set to pocket even more money, as there are reports that the fighters are free to negotiate with apparel brands. This is different from the UFC, where fighters must wear Reebok gear.
— Seán Sheehan (@SeanSheehanBA) June 19, 2017
Considering the fact that this fight will be watched all around the world, brands will be queueing up to secure these rights, although it is likely to cost them.
All roads lead to Las Vegas on August 26 as the two fighters prepare themselves for a bout which is garnering gargantuan levels of interest.
Win, lose or draw, Conor McGregor is going to walk out of that ring a hell of a lot richer than when he walked in.