BT Sport has confirmed that they will continue as the official home of the UFC in the UK and Republic of Ireland after signing a new broadcasting rights deal that will come into effect in January.
The new deal means that all UFC pay-per-views and Fight Nights will be shown live and exclusive on BT Sport TV, as well as their two digital platforms BTSport.com and the BT Sport App.
Andy Haworth, managing director of strategy and content with BT welcomed the renewal in partnership with MMA’s biggest brand.
“BT Sport and UFC have been partners since our launch in 2013, and we’re delighted this will now continue,” he said.
“We’ve worked hard to offer fans high-quality, fresh and innovative UFC coverage across all of our channels, and in particular on social media, which fans are responding really well to.
“This is great news for our viewers, who can continue to enjoy UFC with BT Sport.”
David Shaw, UFC’s international and content senior vice president spoke of the great partnership they have with the British based media outlet.
“BT Sport have proven to be an engaged, committed and passionate partner,” said Shaw.
“We have worked closely together to grow the sport, brand and athletes in the UK and Ireland over the past five years.
“Our fans have made it clear how much they enjoy BT’s coverage of UFC and we are delighted to continue our partnership with them.”
News of the renewed deal comes after online streaming service Eleven Sports pulled out of an agreed deal with the UFC to broadcast in the UK and Ireland following ‘poor distribution and growing losses’ that he led to the company reportedly shutting up shop on these shores.
The first fight card of BT Sport’s new deal will be the highly anticipated champion versus champion clash between bantamweight king TJ Dillashaw and flyweight killer, Henry Cejudo.