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Watch: Chael Sonnen Fears Conor McGregor’s ‘Gimmick’ Is Taking Hold Of Him

The outspoken former-UFC title challenger has given his take on the personality of Conor McGregor and how he feels it could be becoming more and more like the character he has supposedly been selling us during his meteoric rise.

It’s pretty amazing how quickly the MMA world have become impatient with the inactivity of the sport’s biggest star, Conor McGregor. Like it has been said on many, many occasions, the guy just made the biggest bank an MMA fighter has been able to bring in in the history of the sport and though that unprecedently huge event was just five months ago, the fans are practically demanding that Conor cut his holiday short and make a move.

29-years-old and one of richest people in sports, McGregor’s work was consistently unparalleled over the course of the last five years. And while the pressures of holding the UFC title are, of course, a good enough reason for him to make returning his priority, the lee-way offered by the UFC is a consequence of both his financial value in the past to the promotion as well as the vicelike grip he still has on their unmentionables.

His intentions remain unclear for now, but in the recent entry to his popular YouTube channel, the former UFC title challenger Chael Sonnen warned McGregor about the dangers of buying into your own hype – or in this case ‘gimmick’. It’s an interesting take and while Sonnen admits he has no way to be sure, the next move of the Irishman will speak volumes about his motivations within the fight-game.

“I do have to concede, he is a guy who has figured this out. He has done a very good job. Instead of people criticising, perhaps he is someone who you people should learn from. But, nobody is infallible. There are always things we can look back and be like ‘hey, you might want to rethink this one.’

“I am watching a guy mark out for his own gimmick and over time that doesn’t work. That leads to some very bad things, some stories end very poorly. When you take a young man and you give him power and you give him money, that story does not end well.

“It’s important to stay grounded in some way. So go do the media, have your fun with that and when the cameras go off, go back to being yourself.”

Cillian Cunningham, Pundit Arena

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Author: Cillian Cunningham

Lead mixed martial arts writer who can be contacted at