The Golden Boy MMA event that saw Chuck Liddell return from retirement to face his old rival Tito Ortiz has reportedly produced abysmal pay-per-view buys.
The fight itself was exactly what most people expected it to be. Ortiz managed to defeat a seriously-diminished Chuck Liddell in the first-round by way of TKO and while he was clearly delighted with himself and his win, the world as a whole were left slightly disturbed.
According to reports, the PPV buy-rate for famed-boxer Oscar De La Hoya’s Golden Boy Promotions’ first dip into mixed martial arts was atrociously bad.
Lance Pugmire of The LA Times was the first to report on the estimated numbers.
Industry source tells me the Liddell-Ortiz PPV buys may be as low as 30,000….but the Tiger-Phil golf might reach 1 million (all refunded, but a glimpse of what a low price can generate).
— Lance Pugmire (@pugboxing) November 30, 2018
30,000 buys would place the event lower than every UFC event in history – behind 2003’s UFC 42 but according to Kevin Iole of Yahoo Sports, the number was actually even lower than Pugmire reported.
I’ve heard 25k for the fight
— Kevin Iole (@KevinI) November 30, 2018
It’s not too hard to see why Liddell/Ortiz III crashed so hard.
The fight left a bad taste in the mouth of virtually everyone when it was first announced and as snippets of training footage of the former UFC light-heavyweight champion Liddell went public, it became abundantly clear that the 48-year-old just wasn’t up to it anymore.
One would hope that this dissuades promoters from putting together these type of fight again.
Cillian Cunningham, Pundit Arena