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Lobov Vs. Malignaggi Reportedly Closing In On 200,000 PPV Buys

Artem Lobov and Paulie Malignaggi’s BKFC 6 showdown is closing in an astounding 200k PPV buys according to BKFC president David Feldman.

After a tense and relatively quiet opening round, Malignaggi started to find his range and rhythm in the second and third, jabbing away at Artem’s head and body while using his clear advantage in the footwork department to tag The Russian Hammer repeatedly.

Once the fight moved into its later stages, however, Lobov reverted to what he does best – pressuring the boxer and by all accounts, making it an uglier fight than it had been.

There was no doubt over who had landed the bigger shots once the final bell had rung and while there was quite a bit of hype and tension surrounding this fight, it was clear that respect was forming between these two men as the rounds passed by.

Speaking in a recent interview with MMAJunkie, Feldman claimed that BKFC 6 is close to cracking the 200k mark in terms of PPV – an absolutely remarkable score, all things considered.

“We got our digital numbers right away. In April, we did a certain amount, and in June, we did six times that digitally. It’s given us a gauge that we’re going to end up at the 200,000 line.”

Feldman went on to express his excitement for the constant growth of the sport, citing it as a middle-ground between boxing and mixed martial arts.

There were quite a few who have openly questioned the staying power of the sport for various reasons over the course of the last few months or so but with numbers as impressive as these, the BKFC president took his opportunity to make it clear that he and his promotion are here to stay.

“I think what it did is it showed this is truly a middle ground. It’s not really boxing versus MMA. It’s a pretty good middle ground. Each and every one of these fighters have an equal chance of beating anybody. Most people didn’t think Artem had a chance at all.

“A lot of the guys that said we’re a gimmick and won’t be around, well, one year later, we’re around and we’re more popular than ever, and we’re picking up steam.”

Cillian Cunningham, Pundit Arena

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Author: Cillian Cunningham

Lead mixed martial arts writer who can be contacted at [email protected]