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Dana White Predicts Two Million PPV Buys For UFC 229

The UFC president wasn’t afraid to make his exact prediction for October’s UFC 229, an event that features the most eagerly anticipated fight of the year.

And it’s not often we see Dana White do this. The promotion he runs is truly experiencing a poor year in terms of its pay-per-view numbers with its pair of best-selling events to date bringing in a figure estimated to be in the region of 380,000 buys.

There does seem to be something of a drought in the UFC’s well of star-power of late, or at least there did until the sport’s brightest star swooped in to re-inject the game with a much-needed boost of crossover appeal.

So with Conor McGregor’s comeback set for UFC 229 in October, the question now is how much interest he will be able to generate in a year where it doesn’t seem as though the people are as willing to put their hard-earned money on the table.

Dana doesn’t appear to be too worried about that, though, telling Yahoo Sports that he is “confident it will do 2 million on pay-per-view.”

Two million would see the event beat the current highest selling PPV of all-time, UFC 202, by a margin of around 350k. The fight that headlined that show, Nate Diaz vs. Conor McGregor II, had all the makings of a blockbuster showdown. The rivalry, the stakes, and a clear sense of the danger that the Irishman was putting himself in the path of.

Whether Khabib/McGregor can summon up a greater level of interest remains to be seen.

Cillian Cunningham, Pundit Arena

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Author: Cillian Cunningham

Lead mixed martial arts writer who can be contacted at [email protected]