Dana White has claimed that UFC 229 is trending to do Mayweather/McGregor-esque numbers – based on the numbers the fight’s promotion has been putting up so far.
The fears that the year’s biggest MMA event was being underpromoted to a certain extent quickly vanished as UFC 229 headliners Khabib Nurmagomedov and Conor McGregor took to the stage in New York last month.
A few promo videos aside, we hadn’t seen much of a promotional effort from the UFC. Sure, the now infamous UFC 223 media day bus event was a once-in-a-lifetime instance of perfect fight-selling controversy but now, with us just a day away from the night itself, there is the sense that we’re going to see some ridiculous numbers.
Dana White spoke in a recent interview and explained exactly what the UFC’s data is showing – as far as the public’s interest in concerned.
“All the numbers are tracking higher than Mayweather-McGregor and this fight is a global fight, the whole world will be literally watching this fight.
“It’s huge, it’s massive. I don’t want to say we’re going to do Mayweather-McGregor numbers but we could possibly do Mayweather-McGregor numbers.” (via Express.co.uk)
Speaking to TMZ Sports, White made it clear that the numbers on the promotional media surrounding Khabib/McGregor were outperforming those that preceded Mayweather/McGregor.
And while this is no way guarantees PPV buys, the UFC president seemed optimistic about this card’s chances of smashing every record in the book by a huge distance.
“Let me put it to you this way: We’re trending between 2.6 and 3 million, right? But, everything is trending, killing Mayweather/McGregor – the numbers.
“I’ll give you an example, one small example: UFC Embedded, the first episode with Mayweather & McGregor, did 800,000 views in 24 hours. This one did 1.7 million in 24 hours.
“It’s just, all numbers like that are just double what we did on May/Mac. What does that mean for PPV? I don’t know, we’re going to find out.”
With us now just hours away, only time will tell how many people are willing to part with their hard-earned cash but based on the hype that has been generated this week, there really is the sense that we’re witnessing the biggest event in UFC history.
Cillian Cunningham, Pundit Arena