Conor McGregor has outlined exactly how important a role his mentor Lorenzo Fertitta plays in his everyday business.
The Conor McGregor-phenomenon has been described in many different ways over the years. As a self-made man, McGregor’s ascent has seen many commend him on his ability to capture the public’s imagination and through that, further his own status and wealth substantially, but to say that his rise is the work of him alone would simply be untrue.
Conor’s team and closely-knit circle are often cited by him as a major ingredient in all of his successes but from a business-standpoint, perhaps the most influential of all is the former-owner of the UFC, Lorenzo Fertitta.
Fertitta, along with his brother Frank, established Zuffa, LLC in 2001 when they first purchased the UFC and in the time since buying it for a fee that is believed to be in the region of 2 million dollars, managed to oversee an explosion in popularity for the sport that saw them eventually sell the company on for a massive 4.2 billion dollars.
With Ari Emanuel’s WME-IMG now steering the ship, Fertitta’s role within the organisation has of course diminished to a certain extent but in a recent interview with Entertainment.ie, the sport’s biggest star Conor McGregor outlined exactly how important Fertitta has been to his rise.
“Lorenzo is like a mentor to me, and still is. I still converse with Lorenzo daily. We were discussing a casino the other day. I’m trying to get a casino in Las Vegas and bounce in on that one. So we were discussing that and going back and forward.
Lorenzo is a mentor to me and I take his opinion very seriously. I always reach out to him with any venture I get involved in or am about to get involved in and get his opinion.”
McGregor is undoubtedly one of the most marketable stars in the sporting world today but despite his clear talent for making money, his skills as a businessman have clearly flourished under the tutelage of both Fertitta and the UFC’s president Dana White.
With his next move still a mystery to the fans, the extent of McGregor’s power within the UFC is still showing absolutely no signs of slowing down in its growth and while he will certainly not be fighting forever, having a business-savvy mind like Lorenzo’s to guide him through this alien territory has afforded him the type of financial security he could have only dreamed of in the past.
Cillian Cunningham, Pundit Arena