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Limerick Sell Gaelic Grounds Naming Rights In Unique Partnership

Limerick GAA have sold the naming rights to their home venue, the Gaelic Grounds, in a new ‘first of it’s kind’ deal with higher education college, LIT.

Over the next ten years, the third-level institute will pay €300,000 to Limerick GAA with the stadium set to be renamed the LIT Gaelic Grounds.

As part of the unique deal, the university vows to support both Limerick inter-county and club sides and will also offer up scholarships to club members within the county.

With planned redevelopments set to take place on the grounds, the agreement with LIT sees a new plaza-type area included.

The partnership will help bring Limerick GAA to another level according to chairman, John Creggan.

“This partnership helps bring Limerick GAA to another level. We are on an exciting trajectory and this partnership reflects that new energy and vibrancy,

“By partnering like this, we are reaching into each other’s communities, unlocking a range of benefits for Limerick, for our clubs and for students.

“This is a far deeper relationship than a typical commercial one, and brings with it huge benefits that a conventional commercial relationship simply could not deliver.”

 

The partnership will include:

  • A dedicated scholarship scheme for Limerick GAA Club members to attend LIT;
  • Limerick GAA internships and work experience for LIT students in sports coaching, event management, marketing and other areas;
  • LIT support for Limerick GAA clubs;
  • Use of LIT campus facilities by Limerick GAA teams and administration;
  • Use of the grounds as a “Living Lab” for LIT students for educational and other purposes;
  • Re-naming of the Gaelic Grounds to LIT Gaelic Grounds.

The €300,000 will be paid in yearly instalments of €30,000 drawn from LIT’s commercial activities.

It has also been confirmed that state funding will not play any part in the deal.

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