Sky and BT have agreed a deal to share each other’s platforms from early 2019.
This is fantastic news for Sky and BT Sport subscribers meaning a host of sporting events such as the Champions League, Europa League and Premier League will be accessible to all subscribers who either have a Sky or BT Sport subscription erasing the need for two separate contracts.
The pair have decided to join forces to combat the growing rise of online streaming of top sporting events making them easier to access on either station.
As quoted by the BBC, Marc Allera, the chief executive of BT Consumer said that competition is what led to the move.
“A lot of technology companies are coming into the market with vast budgets, and changing the market. We need to ensure our customers get the best choice.”
Allera revealed BT would still be bidding for exclusive content while also aiming to battle the threat of illegal streaming.
“I wouldn’t say [the deal with Sky] takes the pressure off at all… we believe in holding exclusive rights.”
Sky’s chief executive Jeremy Darroch added:
“This is great news for Sky customers who will be able to access all matches on Sky and BT channels from the Premier League, UEFA Champions League and Europa League directly with a single Sky TV subscription.”
Both Sky and BT currently share the Premier League fixtures while BT hold the sole right to broadcast the Champions League and Europa League in the UK meaning Sky Sports will get the opportunity to once more show live European football from early 2019.
Damien McEvoy, Pundit Arena