Gone are the days when a Premier League side might use the same kit for more than one year.
In the modern era, lucrative commercial manufacturing deals mean that the release of two, possibly even three, new kits has become the norm.
While there is something remarkably disheartening about that, it does mean that we have twenty new home kits this year to marvel/cringe at (delete as appropriate).
Here is part one of the collection of new Premier League kits, ranked in order from 20 to 11:
20. Crystal Palace
Crystal Palace deviate from their traditional stripes once again, this time going for an Ajax-style effort, with one prominent blue stripe between two sections of red.
It doesn’t work.
Another brave effort that doesn’t hit the mark, Middlesbrough’s asymmetrical stripe design has not gone down well with the club’s fans. And that extra blue stripe is just unnecessary.
18. Hull City
There were initial reports that Hull’s kit for this season was going to feature a black and brown sash, so at least it’s not that.
17. Stoke City
New manufacturer, same basic design. Safe.
A lot better than last year’s kit.
The Marmite of football shirts, reaction to Southampton’s effort was as polarised as you are likely to see for any new release this summer.
Almost, but the yellow trim and pattern at the bottom of the shirt do it no favours.
Chelsea went for the brave option by incorporating the small lions on to their home shirt this year – and, in their defence, it sort of works.
12. Swansea City
Arguably Swansea’s best kit since their promotion in 2012.
11. West Bromwich Albion
Who doesn’t love a Japanese logo that makes it very unclear just who or what is sponsoring them?
(All images sourced from respective clubs’ official Twitter accounts unless otherwise stated)