Manchester United have a huge amount riding on the Europa League final later this month against Ajax.
Not only is it a massive fixture in terms of reinstating Manchester United’s reputation as a giant of European football and putting them back where most would agree they belong, in the Champions League, but it also is an important game financially, to say the least, for the north-west side.
According to United’s financial officer Cliff Baty (via the BBC), the Old Trafford club could lose in the region of £50 million should Mourinho and co. fail to get their hands on the trophy.
This is down to a number of factors – the first being the Red Devils’ ten-year deal with Adidas, which includes a punishment clause of £21m should United fail to make into the top tier of European football two seasons in a row.
Losing the game alone would also cost the club with the winners expected to pick up a cheque for £6.5m while the runners-up will receive £3.5m.
The true cost of losing this final, however, would come into play next term with Baty explaining that in a Champions League campaign United could hope to earn between £40m and £50m while in Europe’s second tier tournament this would be more than halved to between £15m and £20m.
Despite the potentially massive losses in revenue that could hit home next term, should United fail to beat Ajax, the club could still break their yearly profit record of £191.9m in 2017 such is the power of United’s brand.
On the pitch, this match holds a great deal of significance too given the downturn in performances since Alex Ferguson left the club. Reaching the Champions League next season now looks crucial in attracting the next wave of signings Mourinho is after, so a positive result at the end of the month would be huge.
Rob Lyons, Pundit Arena