Liverpool fans are to stage the first ever walkout in the club’s history during this Saturday’s game at Anfield against Sunderland in protest over planned ticket price increases for next season.
Liverpool supporters groups Sprit of Shankly and Spion Kop 1906 are helping to plan the protest which will take place in the 77th minute of the game after it was announced that the price of a top-price ticket in the newly reconstructed main stand will be increased by £18, from £59 to £77.
— Spion Kop 1906 (@SpionKop1906) February 4, 2016
Despite active discussions between the supporters groups and the club over the last few weeks, Liverpool confirmed the price increases in their new price structuring at the start of the week, which is due to be introduced for the start of the 2016/17 season.
A spokesperson from the Spirit of Shankly (via The Guardian) has urged fans to make their feelings known at this weekend’s game:
“We are obviously not taking this decision lightly, we are supporters of the club after all, but this is now a moment in time for fans to show how they feel about constantly being asked to fork out more.
“If people do not take this opportunity to register a protest we will be seen to be accepting of the price rises and the moment will have passed.”
Despite the widespread disapproval at the new changes, they have been backed by Liverpool chief executive Ian Ayre, who insisted that it would be impossible to please every fan:
“What is affordable to one person is different to another. With that in mind we tried to create a range of prices.
“We have listened to fans’ concerns and come up with some new initiatives, and we hope there is something for all,” he told The Guardian.
While top-priced tickets are set to see a substantial increase, the club claims that 64% of season ticket prices will either fall or remain stationery, but this has done little to appease fans.
Daniel O’Connor, Pundit Arena