Home Football Liverpool CEO Ian Ayre Reveals His Best And Worst Transfer Deals

Liverpool CEO Ian Ayre Reveals His Best And Worst Transfer Deals

In his role at Liverpool, chief executive Ian Ayre has been involved in a sizeable amount of transfer deals.

Following the sacking of Damien Comolli in 2012, Ayre was entrusted with a lot more responsibility by owners FSG regarding player recruitment and was part of the notorious “transfer committee” that also included then manager Brendan Rodgers.

Under their watch, the likes of Daniel Sturridge and Roberto Firmino been signed, but then so too were Mario Balotelli and Lazar Markovic.

Ayre will step down from his role at the end of the season, and will be joining 2.Bundesliga side 1860 Munich as general manager next summer, has been speaking to FC Business magazine (in quotes picked up the Liverpool Echo) regarding a number of topics in including the new main stand at Anfield.

LIVERPOOL, ENGLAND - OCTOBER 09: Jurgen Klopp is unveiled as the new manager of Liverpool FC as he stands alongside Tom Werner (l) the chairman and Ian Ayre (r) the chief executive during a photocall at Anfield on October 9, 2015 in Liverpool, England. (Photo by Alex Livesey/Getty Images)

He also provided some insight into what he considers his favourite transfer from his time at the club – as well as one failed deal that he would rather forget.

Among his best deals, he says, is the one to take Philippe Coutinho to Liverpool from Serie A side Inter in January 2013. The Brazilian international cost just £8,5m, and has gone on to establish himself as a crowd favourite at the club:

“My favourite signings have included Philippe Coutinho.

“I remember sitting in the corridors of Inter Milan for the CEO for what felt like five days, trying to convince him to sell Coutinho to us, and then jetting him back to Liverpool in time to sign before transfer deadline day.”

LIVERPOOL, ENGLAND - JANUARY 30: (THE SUN OUT, THE SUN ON SUNDAY OUT) (EXCLUSIVE COVERAGE) (PREMIUM PRICING APPLIES - MINIMUM PRINT FEE OF GBP 150, ONLINE FEE OF GBP 75 OR LOCAL EQUVALENTS) Philippe Coutinho signs for Liverpool FC with Managing Director Ian Ayre on January 30, 2013 in Liverpool, England. (Photo by Andrew Powell/Liverpool FC via Getty Images)

In the last few years, however, Ayre has gained a somewhat unfortunate reputation for failing to get transfers over the line, and the anger from certain fans was in full force regarding the collapsed deal to bring Ukrainian winger Yevhen Konoplyanka to the club:

“Of course, there are some signings that unfortunately don’t come off but the experiences you never forget – sitting in the Ukraine on the day war broke out, trying to sign Ukrainian Yevhen Konoplyanka which sadly never got done because of the selling club.”

WARSAW, POLAND - MAY 26: Yevhen Konoplyanka of Dnipro looks during an FC Dnipro Dnipropetrovsk training session on the eve of the UEFA Europa League Final against FC Sevilla at the National Stadium on May 26, 2015 in Warsaw, Poland. (Photo by Shaun Botterill/Getty Images)

Liverpool thought they had a £16m fee (the player’s release clause) agreed with Konoplyanka’s club Dnipro Dnipropetrovsk in January 2014, only for president Ihor Kolomoyskyi to refuse to sanction the transfer on deadline day.

Ayer will depart the club at the end of the season, after a decade at Anfield.

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