Controversial payday lender Wonga has agreed with Newcastle United to remove its logo from all children’s replica shirts and training wear from the 2016/17 season.
Wonga said it followed a review of its marketing launched by new chairman Andy Haste in July to ensure that none of it could inadvertently appeal to the very young or vulnerable.
It has already ended its puppet advertising campaign.
The company said the logo was being removed from children’s kit at the earliest possible opportunity, and that due to kit production schedules this would be from the start of the 2016/17 season – the last season of the current shirt sponsorship deal.
Darryl Bowman, Wonga marketing director said: “As a responsible lender we believe removing our logo from children’s replica shirts and training wear is the right thing to do. We appreciate the club’s support in this matter.”
Newcastle United managing director Lee Charnley said: “We understand and respect Wonga’s position and are happy to support their decision.”