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Nike Stand By Raheem Sterling With New Advert

Nike Raheem Sterling

American sporting apparel company Nike has published a new advert which shows their support for Raheem Sterling. 

Sterling was subjected to alleged racial abuse when playing for Manchester City against Chelsea last weekend at Stamford Bridge.

The video of the incident shocked people around the world and it has subsequently opened up a wider debate about racism in sport and in particular, English football.

Sterling gave his thought on the incident in an Instagram post after the incident where he took aim at how the media portrays young black footballers to their white counterparts.


View this post on Instagram


Good morning I just want to say , I am not normally the person to talk a lot but when I think I need my point to heard I will speak up. Regarding what was said at the Chelsea game as you can see by my reaction I just had to laugh because I don’t expect no better. For example you have two young players starting out there careers both play for the same team, both have done the right thing. Which is buy a new house for there mothers who have put in a lot of time and love into helping them get where they are, but look how the news papers get there message across for the young black player and then for the young white payer. I think this in unacceptable both innocent have not done a thing wrong but just by the way it has been worded. This young black kid is looked at in a bad light. Which helps fuel racism an aggressive behaviour, so for all the news papers that don’t understand why people are racist in this day and age all i have to say is have a second thought about fair publicity an give all players an equal chance.

A post shared by Raheem Sterling x ? (@sterling7) on

The 24-year-old has come in for widespread praise in how he handled the incident and his response on social media.

Now Nike, who sponsor Sterling, have published a new Colin Kaepernick style advert on social media where they show their support with the slogan ‘Speaking up doesn’t always make life easier. But easy never changed anything.’


View this post on Instagram


Speaking up doesn’t always make life easier. But easy never changed anything. @sterling7 #nothingbeatsalondoner

A post shared by Nike London (@nikelondon) on

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Author: Sean McMahon

Sean is Deputy Editor and head rugby writer. You can contact him by email or on Twitter