Huddersfield Town have been charged with misconduct by the Football Association after the club wore a fake kit as part of a marketing stunt during pre-season.
The Championship club sent social media into meltdown when they released images of their new home shirt which had a sash design with Paddy Power emblazoned across it.
The new strip was confirmed as a hoax after the club wore it in a pre-season friendly with Rochdale.
The FA has charged Huddersfield Town with misconduct for their controversial publicity stunt involving betting company Paddy Power.
— Sky Sports News (@SkySportsNews) August 9, 2019
The FA released a statement today confirming the club had been charged following the prank.
“Huddersfield Town FC has been charged with misconduct in relation to The FA’s Kit and Advertising Regulations. It is alleged that playing kit worn by its first team during a pre-season friendly against Rochdale AFC on 17 July 2019 was in breach of FA Regulation C.2(i).
“The club has until 16 August 2019 to provide a response.”
The prank caused a huge stir at the time with the Paddy Power logo appearing to exceed the maximum coverage permitted by the Football Association. However, the real Huddersfield Town kit for the 2019/2020 season does not feature a sponsors logo.
Following this Paddy Power released a statement calling upon other sponsors to give back to their teams.
“Shirt sponsorship in football has gone too far. We accept that there is a role for sponsors around football, but the shirt should be sacred. So we are calling on other sponsors to join the ‘Save Our Shirt’ campaign and give something back to the fans. As a sponsor, we know our place, and it’s not on your shirt.”
Huddersfield Town director Sean Jarvis also released a statement following the prank.
“It’s been an interesting 48 hours since we revealed the fake kit. We’ve come under a lot of criticism, but I’m delighted now we’ve revealed the real kit.
“I have to thank a number of people, including Paddy Power to help make it possible. We’re looking forward to getting the kit on sale. When I first saw it, it was a bit weird because you’re used to seeing sponsors on kits. But our fan-base love it, and for me that’s what it’s all about. We take pride in the kit and the blue and white stripes that we wear – it looks fantastic.
“Now we’ve got a kit everyone’s proud of people are talking about Huddersfield Town. Maybe initially for the wrong reasons but now for the right reasons. We’ve certainly caused a stir with it, I think people are looking at it and taking note. We love the ‘Save our Shirts’ campaign and we’re looking forward to the next 12 months.”