FIFA announce EA split, video game series set for a name change

FIFA EA

FIFA 22 will be the last instalment of the gaming series to go under that name, with EA recently filing a trademark for “EA Sports FC.”

EA can expect some competition in the coming years with one of their main competitive advantages being taken away from them. FIFA released a statement detailing their vision for the future of eSports.

“FIFA is bullish and optimistic about its long-term future in gaming and eSports following a comprehensive and strategic assessment of the gaming and interactive entertainment market.”

All this comes following a New York Times article reported that FIFA was requesting to gain ‘more than $1 billion for each four-year World Cup cycle.’

‘FIFA is bullish and excited about the future in gaming.’

The article did not cite finances as the sole reason for the dispute. The idea was that FIFA only wanted to give EA rights that were befitting of a game, while EA wanted to maximise their usage of FIFA content with the likes of real match highlights and NFTs. This is the part that FIFA was sure to highlight in their statement.

“FIFA will adopt a new commercial positioning in gaming and eSports to ensure that it is best placed to make decisions that benefit all football stakeholders,” the statement reads.

“FIFA is bullish and excited about the future in gaming and eSports for football, and it is clear that this needs to be a space that is occupied by more than one party controlling all rights.”

30-year-long relationship set to end.

FIFA doesn’t mention financial disputes or EA in their statement. However, the phrasing of the statement appears to be tailored to promoting future endeavours and options with EA’s competitors.

Some have even compared the split as being similar to a breakup and even a childish one at that. It’s clear to see why when it’s considered that it is a 30-year relationship in question and the statement could be read as a passive-aggressive breakup letter that doesn’t name the other person but tells the world that they’re doing better without them and that there are plenty of alternatives to the other party.

Current FIFA fans can hopefully take solace in this situation. A more competitive marketplace is what fans should be hoping for and could hopefully aid in fixing some of the issues that fans have had with FIFA in recent years.

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