The Dutch legend still has faith in Man United’s Memphis, but is all too aware that the youngster has a lot to live up to to realise his potential.
Gullit took aim at the 21-year-old’s flamboyant lifestyle, claiming that flashing the cash without backing it up will only increase the already great pressure placed upon him.
“I am a fan, and I will keep my faith in him but he must do something about the fact that he has been labelled the worst buy in the Premier League in 2015”, Gullit wrote for De Telegraaf.
“He needs to deliver. He has a lot of qualities, but to fulfil his potential he has to stay low-key in his personal life. If you don’t perform, you must not turn up in a brand new Rolls Royce and a new Hummer at the training ground.
“Memphis should concentrate fully on football. It would be a shame if someone like Memphis is going to be wasted because of all this side stuff.”
It ultimately comes down to hunger. Youngsters at United in the past, such as Cristiano Ronaldo no less, have been in danger of having their heads turned, but have come out the other side.
“He has to make sure they talk about the footballer Memphis. He has to accept criticism as a man and get on with his job as a footballer. Don’t be satisfied so easily — if you get three chances and you only score once, you have to accept that you really did not play well. At this level, that is not good enough. If you get one chance, you must put pressure on yourself to convert that one chance. That is what the game is about at this level.
After plenty of game time upon arriving at Old Trafford, the winger has been relegated to the bench in recent times. Aside from a hat-trick in a Champions League qualifier, Memphis has failed to impress after his transfer caused much fanfare.
High rewards bring with them high stakes, though.
“If you don’t like it, don’t come to the Premier League”, Gullit advised.
“In England, there are lots of papers. That creates pressure, but it also creates big salaries for the players.
All you have to do is perform.”