Whether they are actually laying the promotional groundwork for a fight that could really happen, or just taking a media inflated ball and running with it for the sake of publicity – perhaps even fun – Floyd Mayweather Jr. and Conor McGregor have done everything in their power to keep the world talking about their proposed boxing match.
When asked by Showtime’s Steve Farhood at the weekend if he thought the bout could actually happen, Floyd caused a major stir by responding; “Absolutely”. Mayweather has also helped drum up attention by talking about the UFC featherweight champion in a number of interviews with FightHype.com.
McGregor’s role in cultivating hysteria has been carried out almost entirely on social media, as he has been relatively quiet outside of these online posts since the UFC 200 saga began.
Over the last couple of days, “The Notorious” Dubliner has regularly teased combat sports fans with all manner of references to the story, some thinly veiled, others not so much.
MMA Vs Boxing. pic.twitter.com/qgl8tKvT5s
— Conor McGregor (@TheNotoriousMMA) May 8, 2016
I run boxing.
— Conor McGregor (@TheNotoriousMMA) May 14, 2016
Boxing boots. pic.twitter.com/LBI1xo4Hiy
— Conor McGregor (@TheNotoriousMMA) May 17, 2016
The two fighters aren’t the only ones playing games with fans and the media however, as McGregor’s coach John Kavanagh has been enjoying his position in the middle of all this madness as well.
Shortly after the story first broke, Kavanagh tweeted the following…
It's really fine mayweather we're having here pic.twitter.com/gUF73OUOer
— Coach Kavanagh (@John_Kavanagh) May 6, 2016
…but as clever as that was, the SBG head man’s latest tweet is even better.
— Coach Kavanagh (@John_Kavanagh) May 16, 2016