Sponsoring what could be the highest grossing fight in history between Conor McGregor and Floyd Mayweather is an expensive business.
The ‘numbers’ talk so far regarding the August 26 juggernaut has revolved around the potential pay-per-view buy rate and the gate revenue, both of which have been tipped to set records.
Given figures obtained by ESPN’s Darren Rovell, sponsorship records will comfortably be shattered by the bout.
Though Mayweather Promotions will have a hand in proceedings, UFC owners WME-IMG have been tasked with courting potential sponsors for Mayweather vs McGregor. The asking price to be the title sponsor of the event? A cool $10m.
As Rovell states, the eight-figure sum for a one-off event would yield for the company:
“Its logo at the center of the ring at Las Vegas’ T-Mobile Arena, its branding on ring girls, on two of the ropes and in the two nonfighter corners of the ring. The deal also includes sponsorship of the first minute of every round on the broadcast and $500,000 in tickets.”
To put the demand in perspective, the figure would outstrip the previous record, held by the $600m grossing Mayweather vs Pacquiao fight in 2015. On that occasion, Tecate beer paid $5.6m to be that event’s title sponsor.
For those companies reluctant to shell out $10m, each fighter’s corner can be sponsored for a cool $5m. This would include:
“Signage in that corner, sponsorship to the broadcast corner cam and $250,000 in tickets.”
Overall, ‘May/Pac’ garnered $13.2m in sponsorship – the current record. If the above demand is satisfied, $20m would be the new figure. The fighters themselves would get a reasonable cut from this figure alone.
Of course, both men are expected to earn over a quarter of a billion between them. What’s twenty million between friends?