Though some are uninspired by Floyd Mayweather and Conor McGregor competing in a boxing match, the business implications are nonetheless fascinating.
Darren Rovell looked at matters beyond the ring on SportsCenter last night, as the unprecedented mainstream appeal of the August 26 bout gives it a realistic shot at being the richest fight in history.
As boxing’s premier money maker, Floyd Mayweather set all kinds of ridiculous records in his ‘Fight of the Century’ with Manny Pacquiao in May 2015. The HBO and Showtime co-production set a record of 4.6 million pay-per-view buys, and also generated gate revenue of $72.2m from the sale of 16,219 tickets at the MGM Grand Garden Arena.
Of course, both of these figures smashed the previous records set by, you guessed it, Floyd Mayweather, against Oscar De La Hoya and Saul ‘Canelo’ Alvarez respectively. This, coupled with the intrigue of MMA’s biggest star in Conor McGregor, stands May/Mac in good stead numbers-wise.
In the end, May/Pac generated roughly $623.5m, and Rovell believes that Floyd’s latest adventure could at least top that extravaganza’s PPV buy rate.
“You could get 4.6 or 4.7 million PPV buys here because it is a spectacle, there’s going to be pressure and people are going to want to watch this. They will have no problem paying $100 to watch, which is probably the number. They will also have to discuss if they could charge $125.
“Ticket sales will be interesting, I don’t think they will get that $4,450 average from the Pacquiao fight. I think the average number will be about $3,600, which makes about $70m in total compared to almost $80m for May/Pac.”
Once all factors are taken into account, Rovell doesn’t believe that Floyd and Conor will gross more revenue than the 2015 clash, citing that the time of year doesn’t lend itself well to sponsors (the biggest ones being movies which doesn’t suit late August) and people on holiday at the tail-end of summer.
“Ultimately, I don’t think this lives up to that fight dollar-wise.”
The full discussion can be seen by following the link.