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Alex Kirwan

A Law graduate with an interest in all things sport, Alex has ambitions of being a sports agent purely just to shout “show me the money”. Follow him on Twitter for regular sports law updates @AlexKirwanLaw

David De Gea – Goalkeeper or Dr. Phil?

Besides their huge wages for playing, sports stars have other methods of generating income – one of which is endorsements. The colossal stars such as Messi (Adidas) and Ronaldo (Nike) even have their own signature football boots and clothing range. Most footballers would choose their favourite brand or possibly the brand that offers them the best monetary incentive to wear …

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David vs Goliath – O’Neills vs Adidas

The fascinating tensions between O’Neills and Adidas have been simmering for years. Alex Kirwan documents this ‘Cold War’ of GAA jersey production. Messi, Mata, Neuer and Colm ‘The Gooch’ Cooper – what do they have in common in addition to being the very best in their particular sport? They all wear Adidas football boots while plying their trade. What sets …

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The Long Read: ‘Johnny Football’ Or ‘Money Manziel?’

In the past season we were formally introduced to Johnny Manziel as he made his first NFL starts for the Cleveland Browns. However, it was not a fairy-tale beginning for the highly-rated Texan as his team suffered a terrible 30-0 loss. In NFL it is rare that a team would not score any points in a game, which is referred …

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Rugby Sevens: Short-Sighted IRFU Need To Act

Alex Kirwan argues the need for the IRFU to establish an Irish rugby sevens side, with the sport being included in the Olympics form Rio 2016 onwards. Since Ireland began competing in the Summer Olympic Games in 1928, they have won a grand total of 28 Olympic medals. This would seem to indicate that medals are hard to come by …

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PA Explains: Third Party Ownership In Football & Doyen Sports

Alex Kirwan discusses the controversial issue of third-party ownership in football, and in particular the actions of Doyen Sports. Marcos Rojo and Carlos Tevez – what do they have in common?  Both hail from Argentina and both are or were Manchester United players. However, they also have something in common that is seldom an issue in English football or, if …

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Floyd Mayweather & The Art Of Self-Promotion

Alex Kirwan provides an insight into the earnings of Floyd Mayweather and how the boxer is reaping the rewards of self-promotion. Have you ever wondered how much the movers and shakers in sport get paid? How much they take home? What their agent or promoter receives? Take ‘Iron’ Mike Tyson for example. In his career he amassed a huge $300 million …

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The Moneyball Breakdown – Luis Suarez To Barcelona

Alex Kirwan provides a breakdown on how a club values a new signing and how they account for the expenditure on him, using the example of the bumper Luis Suarez deal. Suarez to Barcelona, Sanchez to Arsenal, Fabregas to Chelsea and Rodriguez to Real Madrid. These transfers combined are estimated to be in or around the €250 million mark. A massive …

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