The Championship is one of the most competitive divisions in all of Europe. With a host of teams vying for promotion, wins and losses can be defined by the most minute of margins.
Norwich City, however, have devised a new pre-match tactic in a bid to put off their opponents when they visit Carrow Road.
During a fans’ forum, sporting director Stuart Webber revealed that the club had decided to paint the away dressing room deep pink in a bid to unnerve their opponents before a game.
The colour is said to lower testosterone levels and have a calming effect, as Norwich look to gain every edge they can throughout the season.
The club declined to comment on the situation and with Norwich winning one and losing one of their first two home games it’s difficult to say whether the colour change has been effective or not.
“Pink has an effect, not because it is pink, but because it’s linked to childhood experiences,” said Dr Alexander Latinjak, a lecturer in sport psychology at the University of Suffolk told BBC Sport.
“If it is true that pink lowers testosterone levels then the coach should know exactly how to use that advantage tactically.
“I personally wouldn’t have spent the time bothering to change the locker room colour. There are a lot of things you do before you do that.”
“When I talk to an opposing coach before a game and he mentions the pink walls, I know I’ve got him,” wrote legendary Iowa coach Hayden Fry, for whom the tactic clearly worked.
“I can’t recall a coach who has stirred up a fuss about the colour and then beat us.”
Leeds United will be Norwich’s opponents this weekend and Bielsa’s men will be hoping that the pink dressing room.